Team Members

Adam Busch is the founder of AWB Education and a veteran school administrator dedicated to bridging the gap between educational compliance and visionary leadership. As a consultant, media producer, and host of the Your Morning Boost podcast, he empowers educators to amplify their professional voices and build sustainable, high-impact school cultures.

Dr. Jill Urich is an accomplished educational leader, leadership coach, and consultant with over 30 years of experience across early childhood through high school systems. As the founder of LJUrich Consulting, she partners with schools and organizations to develop strong leaders, build effective teams, and design systems that support both high performance and well-being. Jill brings the spirit of AND to her work—combining real-world leadership experience with formal training and coaching expertise. She specializes in leadership development, career-connected learning, and postsecondary readiness, with a passion for bridging education and the workforce. Her work empowers individuals and teams to turn vision into meaningful, sustainable action. Learn more at jillurich.com.

Dr. Lisa Hill is an experienced school administrator, consultant, and the creator of Vice Principal Un-Officed, a platform and podcast dedicated to sharing the authentic, often hilarious, and deeply human stories of K-12 education. A passionate advocate for innovative instruction, she specializes in problem-based learning (PBL) and helps school leaders bridge the gap between administrative compliance and engaging, student-centered pedagogy. Through her consulting and media work, Lisa empowers educators to lead with humor, resilience, and a forward-thinking approach to classroom challenges.

Tracy Amedeo is a veteran educator, school administrator, and the co-founder of Academic Mentoring. With over 25 years of experience in the classroom and in leadership roles, she specializes in bridging the gap between high-stakes academic requirements and the individualized needs of students. As a consultant and mentor, Tracy empowers families and schools to create structured, supportive environments that foster student independence and long-term success.

Tara Horutz is an experienced educator, school leader, and the co-founder of Academic Mentoring. Specializing in executive function coaching and specialized student services, she helps learners of all ages develop the cognitive and organizational skills required for academic excellence. Through her work as a consultant and mentor, Tara provides the clarity and structure students need to manage the demands of rigorous curricula while maintaining personal well-being.

Erin King is a veteran educator, department chair, and professional development specialist dedicated to teacher wellness and classroom innovation. As the founder of InspirED Education and a co-host of the Teacher’s Pep Rally podcast, she provides educators with practical tools and inspiration to prevent burnout. With a focus on the intersection of pedagogy and personal fulfillment, Erin helps teachers rediscover their passion for education while building resilient, high-impact learning environments.

Short Bio
Jim Wichman is a seasoned educational leader, consultant, and the founder of Inspired Edification. With over 25 years of experience in school administration across both urban and rural settings, he is a dedicated advocate for value-driven leadership and relational school cultures. As a keynote speaker, executive coach, and co-host of the Control Shift Lead podcast, Jim empowers educators to embrace their unique strengths and lead with authenticity, vulnerability, and a focus on collective efficacy.